POWER BOOK INFORMANTS

Written By RICHARD COGGIN

Launching MGM+ to the German Market with platform exclusive title Power Book IV: Force and a web of informants.

Influencers were selected via social listening, their cross over with the Power Universe audience and their authority and creativity on TikTok. Each influencer created 3 videos, forming a web of informant leaks across social for fans to investigate ahead of the series 2 launch. This activity drove 6.6 million impressions & 850k video views across 6 pieces of content with ER% of over 8%.

RICHARD COGGIN
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