MAKING CONNECTIONS
In collaboration with Shout and Network Rail for World Mental Health Day, we crafted a standout campaign called 'Make a Connection.'
Geared towards 18 to 25-year-olds, the campaign portrays individuals on station platforms, reflecting stress and anxiety amidst a bustling crowd, highlighting feelings of loneliness. The digital ad and social media campaign is actively running in over 50 UK stations throughout Autumn, with campaign results expected in early 2024.