date advice with LYMA

LYMA has developed the world’s most powerful anti-ageing innovations and has briefed Spinnaker to showcase their product range through social media. 

Recognising Valentine's Day as the ideal moment to spotlight LYMA's product offerings, we sought to amplify the message of the transformative power of love, one of LYMA’s core marketing pillars. Our approach was to craft content that resonated with both younger generations on TikTok and the typical brand audience of women in their 40s and 50s. 

Collaborating with dating expert Mel Schilling, popular from Married At First Sight, we curated social content around prominent skincare trends and topics, effectively engaging a younger audience on TikTok while also being relevant to our more mature demographic.