A PORTAL INTO TOKTOK

Sky Cinema tasked us with developing a social campaign to support the launch of the family fantastical film, The Portable Door.

Our core strategy focused on utilising trending content ideas and hashtags as part of the main campaigns to increase organic content reach and engagement predominantly with TikTok. We created content around the cast, characters, plot and storyline in order to educate viewers and get them excited. We also created short form comedy pieces to highlight the humour within the film.