FOR EVERY WELL BEING

With a brief to drive sales of the leading Kombucha brand we set out to demystify the test tube, science led reputation of a drinks category that most consumers knew about but didn’t really get...

We wanted to take the wellbeing promise of a brand and make it relevant to any ‘being’ who needed a bit of wellness whatever occasion and moment in the day. We built social content around occasions, and possibilities for drinking kombucha such as cocktail moments. We injected life and energy into a brand through copy and tonality that was vibrant, energetic, and fun. We brought real people into the content, and we supported new flavour launches with messages around taste, not just health. Through an integrated social and search campaign we saw a positive and healthy online sales uplift. We’ll drink to that!