A ST PATRICK’S DAY SPECIAL

With St Patrick’s Day 2023 on the horizon, we were looking for a big idea to lift the profile of grass-fed Irish beef.

We approached the UK burger chain Patty & Bun with the concept of a March special edition Patty O’Bun burger. They jumped at the idea and so too did journalists, influencers, and social followers. With a paid and organic reach of over 700,000 and with 4,000 burgers sold (double the usual volume of Patty & Bun special edition dishes) it felt like a job ‘well done’.