A BIG HIT FOR MUSHROOMS

Mushrooms are packed full of nutrients including vitamin D. But research told us that, amongst most shoppers, this was an unknown yet highly motivating benefit.

The days were getting shorter, and this presented the perfect opportunity to big up the vitamin D properties of mushrooms. We created a ‘Vit Hit” campaign theme, glowing mushroom assets, animated characters and lit up the airwaves across TV, Digital 6 -Sheets, Press ads, Social and Influencer activity.

The campaign has been a great success with the highly impactful social content seeing an amazing 159% increase in followers, the vitamin D mushroom boost menu garnered over 26 million PR impressions, and overall the campaign reached a whopping 97 million consumers nationwide!