DISRUPTIVE SOCIAL

Sky Atlantic were looking for disruption with the launch of their new creepy horror comedy series, The Baby...

We tapped into the innocent yet haunting image of the baby and through paid social we used this as a ‘device’ to follow the user throughout their social feed. We also used a mix of comedy and horror subverting typical baby themes such as baby’s ‘big firsts’ and games of ‘peek-a-boo’. The campaign delivered the highest engagement across Sky’s owned channels during 2022.