CREED 3 HOME RELEASE

Launch Creed 3 to the home entertainment market in the UK and Italy with a knock out punch.

A tentpole release for MGM Home Entertainment, the latest instalment in the Rocky franchise was coming to the digital rental and purchase market in the UK and Italy and needed a knock out strategy. Using social listening, prior learnings and regional nuance, Meta and TikTok were selected, with the Top Feed premium placement used on TikTok to ensure the ad appeared in the first 6 video viewed by users on the platform, when their attention was peak. The native creative content was distributed with targeted paid media, driving a total of 1 million targeted users to site with a CTR of 1.41%.