THE ANYONE BUT YOU LOVE-IN

Harnessing the conversation around falling in love with Romcoms targeting the Gen-Z audience, we curated a social-first TikTok strategy that was cast-led, native and trend based.

Through the rise of Natasha Bedingfield’s "unwritten" we filled users screens with UGC content as the film went viral post-release with Sydney Sweeney being active in reposting and engaging with fans. The Anyone But You trend took over the app for over four weeks, re-releasing for a Valentines Day encore to continue it's overall success.

The campaign drove 9.5M organic views on TikTok with a 9.8 engagement rate after release.

Box office receipts delivered over 10x original target.