IRISH BEEF X RUN CLUB

We know from research that health is a primary motivator to eat beef, especially amongst an under 35 audience, a key target audience for our Irish beef summer BBQ campaign.

In collaboration with @londoncityrunners we created a Run Club Irish Beef Event. This enabled reach of a younger audience whilst communicating messaging around Irish beef as a rich source of protein and vitamin B12, for both energy and muscle recovery. We served Irish beef and collaborated with sports nutritionist @david.birtwistle.

At the event we created static and video content in varying lengths and forms. This content was used across both organic and paid social posting.