THE LA-Z-CAT

La-Z-Boy partnered with Sony Pictures on their Theatrical and Home entertainment release of Garfield.

We were briefed on 2 elements of this campaign. Firstly internationally, we crafted a Digital, OOH and Social toolkit where there were over 30 assets for 36 different local markets to use to activate in their regions.

We were then briefed on activating a UK campaign utilising our skills and knowledge across both clients. The campaign consisted of organic and paid social targeting families, a half-term influencer screening, a crown the laziest cat competition, and taking the bespoke Garfield La-Z-Boy recliner on a tour around the UK, visiting the Multimedia, Burnley FC and various Showcase Cinemas.

This campaign drove 600,000 social impressions, over 200 competition entries (and 174 email newsletter sign-ups), and 7000 engagements on social content.