PARKINSON’S IS EVERY DAY

Parkinson’s was struggling to connect with a younger yet cause inclined group...

We created a campaign focused on presenting Parkinson’s as an all day everyday problem that affects all ages. Working with real people (Drew and Janet) living with Parkinson’s we created video content diarizing the challenges of their everyday life. We matched this to typical daily events that we all experience and coincided the timing of the outreach. With limited media spend reach and video views were well over 1m and the campaign was a DRUM Digital Marketing Award Winner.