THINGS WORTH
TALKING ABOUT

RICHARD COGGIN RICHARD COGGIN

who wants a conversation with a brand?

Not me. And I would guess not many of us. Not unless we want to vent or tell that brand what we want, and that’s not really a conversation. A bit one way to be termed conversational marketing…

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RICHARD COGGIN RICHARD COGGIN

BORD BIA NORDICS APPOINTS SPINNAKER

Following a competitive tender process Bord Bia (The Irish Food Board) Nordics team has appointed Spinnaker to handle its social media and content marketing across Sweden and Denmark.

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RICHARD COGGIN RICHARD COGGIN

COPY FOR PAID ADS

If you have one key simple message to say, put it on your asset. A strong video or static will catch the eye much more so than a block of copy, so overlay key words on that asset…

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