BORD BIA NORDICS APPOINTS SPINNAKER

Following a competitive tender process Bord Bia (The Irish Food Board) Nordics team has appointed Spinnaker to handle its social media and content marketing across Sweden and Denmark.

Activity will include social media strategy and content creation in support of Irish food and drink across Sweden and Denmark with a particular focus on Irish beef and lamb. The activity will be consumer facing using Facebook and Instagram and will also involve campaigns with key foodie media partners and influencers. The campaigns will be timed to support key retail and hospitality customer initiatives and promotional periods.

The mainstay of the communication will highlight the premium nature of Irish beef and lamb with particular reference to its verified grass-fed status and Ireland’s perfect climate for beef and lamb farming. In addition, the content will feature recipes and chef sponsored video demonstrating the premium quality and special flavour that comes from grass-fed Irish beef and lamb.

“We had been working with Spinnaker on some of our beef campaigns within the Swedish market” said Linda Madigan, Nordics Country Manager, Bord Bia, “their work has always been thoughtful and creative, so we are delighted to be extending our relationship to the important work that we are doing across both Sweden and Denmark.”

“We are thrilled to be appointed to manage the social and content work for Bord Bia across the Nordics. We know this market and its dynamics well and we are looking forward to helping build a premium and positive profile for Irish food and drink within this region,” said Robert Goldsmith, Managing Director, Spinnaker.