A CAMPAIGN WORTH A ‘SHOUT’ OUT…
To coincide with World Mental Health Day we’ve helped create a stand-out campaign for Shout and Network Rail to launch the ‘Make a Connection campaign’, encouraging anyone who is struggling with their mental health to text the keyword ‘Journey’ to 85258 for free and confidential mental health support.
The campaign features various 18 to 25 year olds standing on train station platforms looking stressed and anxious. They are surrounded by a sped up bustling crowd as they stare toward the camera, visualising a sense of loneliness.
The campaign is across digital ad media and will feature in over 50 train stations across the UK throughout the Autumn.
Read more from London Live here