Social video is the talk of the town. Amongst the marketing fraternity.
What does Adele have to do with pizza and Pirate FM have to do with John Lewis? A sleuth of parodies of Adele’s new single Hello and John Lewis’ Christmas advert have shone a spotlight on one aspect of human behaviour: playfulness through parody.
Spinnaker research has found that dads are more engaged by audio-visual content than mums.