Playfulness and Parodies

What does Adele have to do with pizza and Pirate FM have to do with John Lewis? A sleuth of parodies of Adele’s new single Hello and John Lewis’ Christmas advert have shone a spotlight on one aspect of human behaviour: playfulness through parody.

The Ad-vent of Christmas

It might be 2 months until 25 December, but we take a sneak peek at which brand ads are set to create the greatest impact this Yuletide.