What does Adele have to do with pizza and Pirate FM have to do with John Lewis? A sleuth of parodies of Adele’s new single Hello and John Lewis’ Christmas advert have shone a spotlight on one aspect of human behaviour: playfulness through parody.
It’s the 9th big Christmas ad for the retailer, but once again John Lewis’ Christmas ad has set tongues wagging. Its Man on the Moon campaign might be one small step for man, but one giant leap for digital.
It might be 2 months until 25 December, but we take a sneak peek at which brand ads are set to create the greatest impact this Yuletide.