Building personality and connection

So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer.

Web Wisdom Makes High Street Wise

The launch of Amazon Books in Seattle marks the next major trend in marketing and demonstrates how digital curation could modernise the high street through the application of online tactics in the offline world.

Data segmentation is dead; Long live human instinct marketing

Good old fashioned data profiling and segmentation is still touted by some as the panacea. You can gather lots of lifestyle information on someone, link it to a product purchase, average and index it all out and hey presto you get a picture of who’s going to be a sure fire bet to buy your […]