So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer.
Mums are more engaged than ever in online conversations…
The launch of Amazon Books in Seattle marks the next major trend in marketing and demonstrates how digital curation could modernise the high street through the application of online tactics in the offline world.
Good old fashioned data profiling and segmentation is still touted by some as the panacea. You can gather lots of lifestyle information on someone, link it to a product purchase, average and index it all out and hey presto you get a picture of who’s going to be a sure fire bet to buy your […]