Twentieth Century Fox releases STUBER in UK theatres this weekend and we’re delighted to have been their agency partner for all the UK digital and publicity activation.
The film is an American action comedy starring Dave Bautista and Kumail Nanjiani.
The film’s story line is about a mild-mannered Uber driver named Stu (Kumail Nanjiani) who picks up Vic (Dave Bautista), a grizzled detective hot on the trail of a sadistic, bloodthirsty terrorist. Stu soon finds himself thrust into a harrowing ordeal where he has to keep his wits, avoid danger, and work with his passenger while maintaining his high customer service rating.
Marketing support has been fun and fast moving too with Scalextric themed screening events, influencer campaigns, full UK media outlet engagement, social creative and activation. Full case study will follow shortly.
In the meantime, buckle up and take a look at the film’s trailer!