News and Views

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Fast marketing could lead to a feast for brands

Lent. It’s a time for abstinence or self-improvement, but it is also a time for what the deputy editor of the NewStatesman calls “performative piety” (playing the part of the person that people want others to see them as). Social networks are a place for...

Frozen in time

The 27th March 2015, saw the UK release of Disney’s star-spangled, live-action ‘Cinderella’. And if that wasn’t enough to whip up a fairytale frenzy of excitement – there’s also the aptly named ‘Frozen Fever’ 7-minute short which precedes the...

The Human Face of Boyhood

Full of careful observation, ‘Boyhood’ goes some way to reflecting a desire to humanise brands. Something we pride ourselves on doing at Spinnaker…...

Spinnakers favourite books

At Spinnaker, when it comes down to it, we’re all about making a human connection through telling stories. Naturally then, when asking around the office about everyone’s favourite books for this post, it wasn’t hard to get people talking....

Be more human?

Be more human. Such is the invite from Reebok. And the brand spells out what it means to be human. To strive, to fail, to win, to sweat, to fraternise, to work as a team, to work solo, to set goals. It is about real life. It is rejecting the gloss, the re-tou...

Good guys finish first – the time I met Henry Hill.

When I first watched the movie Goodfellas there were a few standout performances – Joe Pesci doing his best Joe Pesci impression, DeNiro in his latest career-defining role and then there was Ray Liotta; understated, relaxed mob-boss-turned-FBI-snitch. The mo...

How to write like a human

How to relate to your audience. To really connect and engage with people, you have to relate to them first.Sometimes brands forget this. It can feel as though they’re standing across theroom, waving their arms and shouting, “Hey, over here!”...

A shepherd and his flock

Foster relationships that really matter. It’s been a big weekend for this shepherd and he’s having another busy day. Never mind that lambing is in full swing and he’s surviving on four hours’ sleep – another 10,000 have joined his fold in just a...

X Marks the spot

The topic of content is now a natural phenomenon for clients and agencies. There is a greater ease with which the subject is discussed, there is an appetite to learn about and understand its potential and proponents now have formal titles containing the word c...