News and Views

Spinnaker-London-News-And-Views-Header

A night (and ten years) at the movies

Last Thursday night we enjoyed an evening of celebration at the Screen Awards. We were thrilled to be finalists in the Creative Agency of the Year category. A year of working on some fantastic films and creating a show stopping range of digital content and adv...

Experiential and Digital

We’ve been busy this summer, out on the road with our client’s brands. Building positive brand time face to face with hordes of fans and prospects. Events have been carefully engineered to build awareness, and trial. But, as content marketers we believe it...

Social Media Week Roundup

Whereas social media would once have made up just a single element of a marketing campaign, these days it is often the whole campaign itself. Social has morphed into everyone’s job, not just that of digital innovators and experts....

A story worth telling

At the 2016 BAFTA Awards, Actor Mark Rylance took the award for “Best Leading Actor” for his role in the popular BBC Drama, Wolf Hall....

Measuring Social Influence

As the social media landscape continues to evolve, brands are racing to grow and nurture their social channels. Most businesses understand the importance and effect of viral marketing campaigns, engaging social channels and an effective strategy. However there...

Time for some order…

It’s good to talk. To have conversations with your customers and your target audience. It’s revealing, engaging and it helps you do better business. It’s the message that we, at Spinnaker, put out and it is a belief that we apply to the way in which we d...

Foxes really make me cry…

I wish to take this opportunity, this platform I have been kindly offered, to talk about football. A phrase I never thought I would utter. I’ve not chosen the music I feel so passionately about which has seen the light of day due to Kickstarter or social sha...

Latest Facebook Innovations

New kids on the block in the Facebook family this month are two products that could make life both easier and more challenging for brands....

Playfulness and Parodies

What does Adele have to do with pizza and Pirate FM have to do with John Lewis? A sleuth of parodies of Adele’s new single Hello and John Lewis’ Christmas advert have shone a spotlight on one aspect of human behaviour: playfulness through parody....

Snapchat – Brand opportunity or irrelevance?

In an age where we are looking to create content that is worth reading, participating in and sharing we are overcome with such a vast range of platforms and channels. One such platform that has gained headlines and prompted much discussion is Snapchat....

Web Wisdom Makes High Street Wise

The launch of Amazon Books in Seattle marks the next major trend in marketing and demonstrates how digital curation could modernise the high street through the application of online tactics in the offline world....