News and Views

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A story worth telling

At the 2016 BAFTA Awards, Actor Mark Rylance took the award for “Best Leading Actor” for his role in the popular BBC Drama, Wolf Hall....

Measuring Social Influence

As the social media landscape continues to evolve, brands are racing to grow and nurture their social channels. Most businesses understand the importance and effect of viral marketing campaigns, engaging social channels and an effective strategy. However there...

Time for some order…

It’s good to talk. To have conversations with your customers and your target audience. It’s revealing, engaging and it helps you do better business. It’s the message that we, at Spinnaker, put out and it is a belief that we apply to the way in which we d...

Foxes really make me cry…

I wish to take this opportunity, this platform I have been kindly offered, to talk about football. A phrase I never thought I would utter. I’ve not chosen the music I feel so passionately about which has seen the light of day due to Kickstarter or social sha...

Latest Facebook Innovations

New kids on the block in the Facebook family this month are two products that could make life both easier and more challenging for brands....

Playfulness and Parodies

What does Adele have to do with pizza and Pirate FM have to do with John Lewis? A sleuth of parodies of Adele’s new single Hello and John Lewis’ Christmas advert have shone a spotlight on one aspect of human behaviour: playfulness through parody....

Snapchat – Brand opportunity or irrelevance?

In an age where we are looking to create content that is worth reading, participating in and sharing we are overcome with such a vast range of platforms and channels. One such platform that has gained headlines and prompted much discussion is Snapchat....

Web Wisdom Makes High Street Wise

The launch of Amazon Books in Seattle marks the next major trend in marketing and demonstrates how digital curation could modernise the high street through the application of online tactics in the offline world....

Listening, camera, action

A richer, deeper and more relevant narrative. The goal of all movie releases and the hitherto exclusive domain of the writer and director....

The Ad-vent of Christmas

It might be 2 months until 25 December, but we take a sneak peek at which brand ads are set to create the greatest impact this Yuletide....