News and Views

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Happy World Book Day!

For teachers and students alike, World Book Day is widely considered to be one of the most enjoyable events in the school calendar. The day gives pupils the opportunity to showcase their unique tastes and display their creativity by dressing up as their favour...

Working with Snapchat Geofilters

With Snapchat’s IPO coming up, we’re seeing lots of editorial questioning how a company that lost $515million last year can be worth a staggering $25billion. With this comes the usual questions about where and how they make money…...

A joint venture with Emarketeers

The worlds of content and SEO are inextricably linked. To ensure we remain at the sharp edge of all the latest search practices, techniques and processes we are delighted to announce the launch of an SEO partnership between Spinnaker and Emarketeers....

Social Video: The planner’s perspective

Here at Spinnaker we’ve seen a massive shift towards social media over the past five years, with clients using both paid and earned media to make social the heart of many campaigns.  It’s the closest a brand can get to their consumer – to listen, to lea...

Spinnaker Film Club

Welcome to the Spinnaker Film Club! For those of you who have worked with the team at Spinnaker, it won’t come as a surprise to hear that we’re all huge fans of film and cinema. With ten years in the movie industry, it would be difficult not to be! With al...

Top 5 Tips for Working with Influencers

In this day day and age, the success of a brand can depend on their aptitude for working with influencers. The concept of the social media influencer would have been unthinkable just a few short years ago. Of course, taste makers have always existed, but prior...

A Divine event

To herald the launch of Divine’s Chocolate Tasting Set during Chocolate Week, Spinnaker joined forces with some of London’s finest chefs, chocolatiers and taste experts at Soho eatery 68 & Boston.   The result? An education and exploration in usin...

Top Tips for Creating Engaging Social Video

  This week we’ve let our designer Alex loose on the Top Ten to bring you a Creatives guide to social video…   THINK ABOUT YOUR AUDIENCE Identifying your audience early on will help give your work context and enable you to consider the relevant l...

Screen Awards 2016

  Doesn’t the Spinnaker team scrub up well?! This October we all donned our finest cocktail party grabs for the 2016 Screen International Screen Awards where we rubbed shoulders with the elite of the UK’s cinema industry, who had gathered together to...

A night (and ten years) at the movies

Last Thursday night we enjoyed an evening of celebration at the Screen Awards. We were thrilled to be finalists in the Creative Agency of the Year category. A year of working on some fantastic films and creating a show stopping range of digital content and adv...

Experiential and Digital

We’ve been busy this summer, out on the road with our client’s brands. Building positive brand time face to face with hordes of fans and prospects. Events have been carefully engineered to build awareness, and trial. But, as content marketers we believe it...

Social Media Week Roundup

Whereas social media would once have made up just a single element of a marketing campaign, these days it is often the whole campaign itself. Social has morphed into everyone’s job, not just that of digital innovators and experts....

A story worth telling

At the 2016 BAFTA Awards, Actor Mark Rylance took the award for “Best Leading Actor” for his role in the popular BBC Drama, Wolf Hall....