We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening, real time ad tracking and all other forms of data nirvana. There shining out from our insight tools, dashboards and secure servers.
Not me. And I would guess not many of us. Not unless we want to vent or tell that brand what we want, and that’s not really a conversation. A bit one way to be termed conversational marketing.
We are thrilled to have launched a newly built bespoke Asset Management Hub for Sony Pictures.
As part of our digital and social campaign for Hotel Transylvania 3, we came up with the idea for the characters to feature in Trivago’s summer poster campaign.
Here at Spinnaker we’ve seen a massive shift towards social media over the past five years, with clients using both paid and earned media to make social the heart of many campaigns. It’s the closest a brand can get to their consumer – to listen, to learn and most importantly to engage and inform opinions […]
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