About 8 months ago I fell into a payment trap that millions of UK consumers are probably familiar with; getting an Amazon Prime trial on a delivery, and failing to cancel it.
Fast forward to now and I’m absolutely hooked on the service. I’ve watched Vikings, Transparent, The Walking Dead, Fear the Walking Dead. I’ve still got to finish Mr Robot and American Gods and there is no way I’m quitting the service now.
Compounding my enthusiasm for the monthly subscription is the fact that you also get a significant music streaming library, free Kindle books and the ‘Prime’ delivery service which offers next day delivery on basically everything I would ever need…
But the perks don’t stop there… also included in the £7.99 monthly charge, is access to the ‘Prime Now’ service. This is essentially a mini Amazon store which offers thousands of everyday items and gifts, with the assurance that they will be delivered to you within TWO HOURS of ordering!
Naturally I have relied on this several times for last minute gifts since discovering it… It’s great watching your orders arrive in a little lunch bag looking thing…
For the last week, those of you ordering from Amazon Prime Now have received your ‘lunch bag’ with a little bit of Spinnaker on it (in the form of Spider-man).
We have been working on this media first with Amazon on behalf of Sony Pictures UK. This nifty placement will mean that Tom Holland’s Spidey finds his way in front of a broad audience including office co-workers, families and students.
The simple creative highlights the crucial info with the release date, but a Snap code that gives users an exclusive Spider-Man Homecoming filter for use for 1 hour.