News and Views

A New Chapter in Social Video

It’s exciting times in production for social video. We are in the eye of a marketing renaissance in which we have at our disposal a multitude of exciting platforms to display on, plus new AV technologies to play with and clients and creative teams willing to...

Word of Mouth Marketing – it’s time to talk

Word of mouth marketing. As old as the hills but just as relevant today as it was when Queen Victoria and Pope Leo XIII were endorsing cocaine laced Mariani wine and prompting chatter amongst the hoi polloi of 19th century Europe....

Building personality and connection

So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer....

How to Give your Trailer the Thumbs Up

In 1913, the first ever movie trailer for a musical called The Pleasure Seekers was produced. Back then, trailers were, in fact, shown at the end of film screenings but were soon after moved to run before or sometimes even in the middle of films, as audiences...

Spinnaker Shortlisted for the 2017 Screen Awards

We are proud to announce Spinnaker’s nomination for the 2017 Screen Awards. Our work on Edgar Wright’s box office hit Baby Driver has been included in the Online Campaign of the Year category. Learn more about the campaign below.  ...

Cannes Lions – The Winners

The most coveted awards in the creative and advertising industries, the Cannes Lions also act as a showcase for the best in the business and the chance to catch global campaigns you may have missed. Here are some of our favourite winners from this year’s eve...

Advertising with Amazon Prime Now

About 8 months ago I fell into a payment trap that millions of UK consumers are probably familiar with; getting an Amazon Prime trial on a delivery, and failing to cancel it....

Learnings from BrightonSEO

Photo courtesy of @danwht Those in the industry will most likely already be aware of BrightonSEO: a biannual, one-day marketing conference for digital types. As the name suggests, much of the subject matter is based around SEO, but the programme continues to...