THE BBQ BIKE

Leveraging the key but crowded BBQ season, our task was to place Irish beef top of mind for consumers.

A trailblazing and disruptive campaign, which saw our team bring to life the first of a kind, bespoke Irish Beef BBQ Bike. The bike travelled around London popping up in iconic areas of the capital, serving up premium Irish steak sandwiches to busy and hungry Londoners, including outside the Tate Modern and London Inn Fields park.

Through enlisting an expert BBQ chef and influencer to ride and cook on the bike, personally serving the crowds, we were able to spark intrigue on the ground for a live tasting experience. We created highly engaging social content, amplified across META platforms throughout the summer driving 1.9 million impressions.