SONY PICTURES RELEASING
Busy window; low film awareness; drive conversation & sales
Low awareness & understanding but positive screenings. Strong content & story – opp to unwrap assetsm ROI.
Build a social video content strategy. Build the unfolding story over time – from escapism to fear; use varying forms across mobile and desktop
Costs per trailer/video view at all time low. 12m Facebook views. Stronger than targeted box office sales