The Shallows

The Shallows

SONY PICTURES RELEASING

JULY 2016

 

CHALLENGE

Busy window; low film awareness; drive conversation & sales

 

INSIGHT

Low awareness & understanding but positive screenings. Strong content & story – opp to unwrap assetsm ROI.

 

IDEA

Build a social video content strategy. Build the unfolding story over time – from escapism to fear; use varying forms across mobile and desktop

 

PERFORMANCE

Costs per trailer/video view at all time low. 12m Facebook views. Stronger than targeted box office sales

Social and digital channel management

Social innovation

Social memes and dynamic gifs

Video cuts and dynamic subtitling