T2 Trainspotting

T2 Trainspotting

SONY PICTURES RELEASING

JULY 2016

 

CHALLENGE

20 years of anticipation was high. Our campaign had to stay true to the gritty indie status of the first film, whilst acknowledging this instalment was worth the big budget release

 

INSIGHT

The first film was a pivotal moment in many movie goers lives and they have been hungry to find out what happens next! But it had been a long time and many people were nervous

 

IDEA

Reintroduce the characters people loved and engage 18-24 year olds. We ensured content was platform ready, appropriate & gritty, with a slick modern edge. We created short bursts of content, partnering with Lad Bible & UniLad and also creating a Snapchat filter and a Facebook Live Stream for the premiere.

 

PERFORMANCE

Results still to come through

Character narrations

Iconic designed imagery

Platform adaptation

Reactive & Red Carpet activation