SONY PICTURES RELEASING
20 years of anticipation was high. Our campaign had to stay true to the gritty indie status of the first film, whilst acknowledging this instalment was worth the big budget release
The first film was a pivotal moment in many movie goers lives and they have been hungry to find out what happens next! But it had been a long time and many people were nervous
Reintroduce the characters people loved and engage 18-24 year olds. We ensured content was platform ready, appropriate & gritty, with a slick modern edge. We created short bursts of content, partnering with Lad Bible & UniLad and also creating a Snapchat Filter and a Facebook Live Stream for the premiere.
Results still to come through