Street Cat

SONY PICTURES RELEASING

OCT 2016

 

CHALLENGE

Convert fans of the best-selling book to become advocates on social media for the release of the film

 

INSIGHT

Pets and animals, especially cats, are hugely emotive on social media – encouraging  people to talk and share

 

IDEA

Bring Bob front and centre stage, give fans the opportunity to engage with him directly. We did this through social memes and a Bob integrated photo app

 

PERFORMANCE

Facebook users; Over 2m video views on social channels; Over 4.5k app entries with 1k shares

Premiere live stream of Facebook with red carpet activity

Social themes leading up the release date

Social Cuts of the trailer to fit specific platforms

A photo app for cat fans!