Monster Trucks

Monster Trucks

SONY PICTURES RELEASING

JULY 2016

 

CHALLENGE

Produce enough reactive and seasonal content to fill a release window with the limited film assets available

 

INSIGHT

Repetitive blasts of the same content e.g. the trailer alone has low engagement, so we needed to ensure the content was exciting and impactful to ensure audiences stopped and engaged

 

IDEA

Use dynamic subs, 3D animation, clever editing & seasonal cues, we generated a bank of short vids, gifs and motion memes highlighting the characters and comedy

 

PERFORMANCE

Engagement increases of 465% in comparison to untailored content. Opening weekend box office takings of £1.7million and total UK Box Office takings at £3.53million, the second best territory after the US.

Short edits

Animated subtitling

Seasonal messaging

Character focussed content