SONY PICTURES RELEASING
Produce enough reactive and seasonal content to fill a release window with the limited film assets available
Repetitive blasts of the same content e.g. the trailer alone has low engagement, so we needed to ensure the content was exciting and impactful to ensure audiences stopped and engaged
Use dynamic subs, 3D animation, clever editing & seasonal cues, we generated a bank of short vids, gifs and motion memes highlighting the characters and comedy
Engagement increases of 465% in comparison to untailored content. Opening weekend box office takings of £1.7million and total UK Box Office takings at £3.53million, the second best territory after the US.