Jumanji is the action adventure comedy that is perfect for the whole family. The original Jumanji starring Robin Williams as Alan Parish has a massive audience and we wanted to appeal to them, showing this was not a remake but an amazing new film with strong ties to the original.
We created an immersive social campaign by amplifying the cast, storyline and characters...
We used Snapchat to create vertical trailers and lenses, delivered partnerships with influencers and the LAD Bible, created review content, and we also ran a Facebook livestream of the UK red carpet event on the day of release.
On Facebook alone, over the camapign key period of 6 weeks, we delivered over 500k interactions and over 23m video views. The film smashed all targets with over £38m taken at the UK box office.