To raise awareness of the new Ghostbusters film amongst a brand new audience, we set out to tease the Ghostbusters story by taking over Waterloo station with physical and social content.
With a giant Marshmallow Man sculpture as the feature of the campaign, we generated geo targeted content to get commuters to snap and share. We delivered ghostly social video and static content to build awareness and created unique assets that amplified the idea that the station had been taken over by paranormal activity.
We appealed to Snapchatters and Instagrammers with bespoke filters and with bite sized spooky footage, we launched the trailer on the world’s biggest websites. We also hit the press with a new Ghostbusters Tube map that was picked up by London and national press.
The Waterloo activity delivered nearly 12 million social engagements and the film performed strongly with over £10m of UK box office receipts.