Ghostbusters scare tactics at Waterloo

SONY PICTURES RELEASING

JULY 2016

 

CHALLENGE

Introduce the fun and energy of the new Ghostbusters film & drive box office sales

INSIGHT

Some negative perceptions were present amidst concerns that the release could live up to the original

IDEA

Go BIG on the fun & characters and drive shareable involvement

PERFORMANCE

7.5m Facebook video views; strong press coverage; ticket targets exceeded

PR Activity

Social content

Digital Geo Located Content

Experiential Content