GC Watches is a luxury timepiece brand. Our brief is to reflect its status and positioning via social media and influencer activity, ultimately driving to website and e-commerce.
We’ve created paid social advertising, competitions and a campaign with popular international bloggers. This runs across numerous international territories and involves ongoing media planning/buying and the testing of creative, copy and audience.
Since launch of the social channels in late 2016 we have delivered over 550k followers on Facebook, 55k on Instagram and grown average CTR to over 3%. Social engagement on Instagram is running at just over 20% (of followers)!