To drive awareness and trial of the Fairtrade company Divine Chocolate we didn’t want to just preach about ethics, farmers and chocolate. Through the act of sharing we wanted to build peer to peer conversation about the story and the quality of the chocolate.
We created a campaign focussed around the idea that ‘Sharing tastes Divine’. We built awareness and drove trial of Divine chocolate with the creation of several tasting events and online content which was amplified through paid display and social channels.
The total campaign delivered a reach of 6 million through organic, paid social, paid display; over 50k clicks through to website and 17k warm leads gathered.