Divine Tasting...

DIVINE CHOCOLATE

AUGUST 2016

 

CHALLENGE

Build awareness of Divine Chocolate and drive trial

INSIGHT

Fair Trade is Divine’s strong back story but taste is the motivator to purchase

IDEA

The creation of a Divine tasting set with notes and ideas. Build awareness through events and online content amplified through paid display, social

PERFORMANCE

Exceeded all targets for reach, engagement and leads. 15k total engagements and 31% conversion to leads

Filmed video content created for social channels

Assets created for the tasting event and promotions

Social amplification for the launch of the tasting set

Full digital campaign for the new product launch