Byte Me

Byte Me

UNIVERSAL MUSIC

JUNE 2016

 

CHALLENGE

Extend reach of UMG artists across mobile and find a new means to monetise their content

 

INSIGHT

Growing trend amongst teens & young adults to share content through messaging platforms

IDEA

An audio emoji keyboard allowing users to add an audio animated message across all messaging platforms

 

PERFORMANCE

Coming soon!

An innovation 1st for Universal music combining audio and emoji content

Theme and character creation for each section of the app

Socially connected to all platforms to allow for sharing

Hundreds of pieces of content created monthly