We created a highly targeted digital campaign that focused on younger audiences and digital platforms.
The content was outreached via influencers and media partners as well as owned channels, Facebook, Twitter, Tumblr, YouTube & Snapchat.
Alongside the core campaign, we partnered with Poster Spy and asked members of the public to submit their own fan art for the film.
Members of this design community responded with their highly detailed versions of the film poster, which was met by an unprecedented response from fans. These were, in turn, outreached via the same media partners reinforcing the ‘artistic originality’ messaging.
The Instagram stories Fan Art competition in partnership with LADBible delivered over 2.2m impressions whilst the red carpet treatment on Instagram stories delievered over 200k engagement at a rate of 11.13%. Total video views across Facebook, INstagram and You Tube were in excess of 16m. The film was a big UK box office success with over £12m taken.