SHORTY AWARDS FINALISTS

We are excited to be named a finalist in the Multi-Platform Partnership category at the 2024 Shorty awards for our ‘B Energised’ summer campaign created for UK and Irish Mushrooms.

The campaign was strategically developed to drive awareness of the health and versatility attributes of mushrooms in summer, a period when sales traditionally drop. The approach was a 360-degree campaign that spanned major broadcast, social and print platforms, with ITV’s Juliet Sears as the face of the campaign. This strategy included Out-of-Home (OOH) displays, Video on Demand (VOD) placements, Meta, YouTube advertising, TikTok promotions, features in Tesco Magazine, radio spots and influencer marketing initiatives. Our target audience encompassed grocery shoppers nationwide, with a deliberate emphasis on engaging a younger consumer demographic.

Roll on the 2024 awards show in New York on May 22nd!