a STRONG NEW BIZ WIN

January 2025, London: Leading UK creative agency Spinnaker has been appointed as the retained social and influencer agency for Strong Roots, the frozen food brand, following a competitive pitch process. The appointment spans the UK, US, and Irish markets, positioning Spinnaker as a key partner in driving Strong Roots’ growth globally.

Spinnaker’s first task will be to develop a creative and impactful social and influencer campaign to support the UK and Irish launch of AirBites, Strong Roots’ new natural and wholesome hot snack designed for the air fryer.  The social and influencer AirBites campaign breaks in January as part of an integrated programme.

Beyond this campaign, Spinnaker will take the lead building the Strong Roots brand personality within the always on social space, reinforcing the brand’s status as a disruptor. Strong Roots sought a social-first agency with a challenger mindset to help the brand cut through the competitive frozen food landscape. This aim aligns closely with Spinnaker’s offering and challenger personality, making the partnership a natural fit.

“We are delighted to have Spinnaker on board as our social and influencer agency partner,” commented Lizzie Threadgall, Marketing Manager at Strong Roots. “Their innovative thinking and approach are exactly what we need as we take Strong Roots to the next level, starting with the exciting launch of AirBites.”

“We’re thrilled to partner with Strong Roots,” said Becs Cole, Managing Director at Spinnaker. “As a brand that has consistently pushed boundaries, the Strong Roots ethos aligns perfectly with our own positioning. We’re looking forward to working together to disrupt the frozen food category, and of course drive brand awareness and sales.”

The partnership kicks off immediately, with AirBites’ launch campaign activity set to roll out over quarter 1 of 2025.