About 8 months ago I fell into a payment trap that millions of UK consumers are probably familiar with; getting an Amazon Prime trial on a delivery, and failing to cancel it. Fast forward to now and I’m absolutely hooked on the service. I’ve watched Vikings, Transparent, The Walking Dead, Fear the Walking Dead. I’ve […]
SEO is nothing without content. Content calls the shots. If words, images, video didn’t exist then there wouldn’t be much need for SEO.
In this day day and age, the success of a brand can depend on their aptitude for working with influencers. The concept of the social media influencer would have been unthinkable just a few short years ago. Of course, taste makers have always existed, but prior to social media’s omnipresence, they were film stars, musicians, […]
Whereas social media would once have made up just a single element of a marketing campaign, these days it is often the whole campaign itself. Social has morphed into everyone’s job, not just that of digital innovators and experts.
As the social media landscape continues to evolve, brands are racing to grow and nurture their social channels. Most businesses understand the importance and effect of viral marketing campaigns, engaging social channels and an effective strategy. However there can be a misunderstanding of how the influence generated from these campaigns can be measured and used […]
It’s good to talk. To have conversations with your customers and your target audience. It’s revealing, engaging and it helps you do better business. It’s the message that we, at Spinnaker, put out and it is a belief that we apply to the way in which we do business with our own clients and prospects.
I wish to take this opportunity, this platform I have been kindly offered, to talk about football. A phrase I never thought I would utter. I’ve not chosen the music I feel so passionately about which has seen the light of day due to Kickstarter or social sharing in 2016. Nor the social media waves […]
The social landscape has changed irrevocably, can your brand keep up without solely paying for engagement?
Promoting positive online conversation. It’s our essence here at Spinnaker. It is what we live by. Human to human.
New kids on the block in the Facebook family this month are two products that could make life both easier and more challenging for brands.