We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening, real time ad tracking and all other forms of data nirvana. There shining out from our insight tools, dashboards and secure servers.
It’s exciting times in production for social video. We are in the eye of a marketing renaissance in which we have at our disposal a multitude of exciting platforms to display on, plus new AV technologies to play with and clients and creative teams willing to experiment with the message and story.
About 8 months ago I fell into a payment trap that millions of UK consumers are probably familiar with; getting an Amazon Prime trial on a delivery, and failing to cancel it.
SEO is nothing without content. Content calls the shots. If words, images, video didn’t exist then there wouldn’t be much need for SEO.
In this day day and age, the success of a brand can depend on their aptitude for working with influencers. The concept of the social media influencer would have been unthinkable just a few short years ago. Of course, taste makers have always existed, but prior to social media’s omnipresence, they were film stars, musicians, those with model looks and bags of money. But times have changed, and the power of today’s influencer is their […]