Darren Aronofsky’s latest thriller Mother! has been subject of much discussion in the last week due to the polarised reactions of critics and viewers.
Social video is the talk of the town. Amongst the marketing fraternity.
The most coveted awards in the creative and advertising industries, the Cannes Lions also act as a showcase for the best in the business and the chance to catch global campaigns you may have missed. Here are some of our favourite winners from this year’s event.
About 8 months ago I fell into a payment trap that millions of UK consumers are probably familiar with; getting an Amazon Prime trial on a delivery, and failing to cancel it. Fast forward to now and I’m absolutely hooked on the service. I’ve watched Vikings, Transparent, The Walking Dead, Fear the Walking Dead. I’ve […]
With Snapchat’s IPO coming up, we’re seeing lots of editorial questioning how a company that lost $515million last year can be worth a staggering $25billion. With this comes the usual questions about where and how they make money… Snapchat has a robust and sophisticated ad offering through its ‘Discover Platform.’ Since launching in 2015 it has […]
Welcome to the Spinnaker Film Club! For those of you who have worked with the team at Spinnaker, it won’t come as a surprise to hear that we’re all huge fans of film and cinema. With ten years in the movie industry, it would be difficult not to be! With all the film chat that […]
What does Adele have to do with pizza and Pirate FM have to do with John Lewis? A sleuth of parodies of Adele’s new single Hello and John Lewis’ Christmas advert have shone a spotlight on one aspect of human behaviour: playfulness through parody.
Digital video advertising is being pushed forward at a rate unparalleled by any other category in the industry owing to new ways of creating, delivering and sharing video content. A recent report from PWC has predicted that video advertising will increase by nearly 25% per year in the next five years, yet very few brands […]