Top 5 Tips for Working with Influencers

In this day day and age, the success of a brand can depend on their aptitude for working with influencers. The concept of the social media influencer would have been unthinkable just a few short years ago. Of course, taste makers have always existed, but prior to social media’s omnipresence, they were film stars, musicians, those with model looks and bags of money. But times have changed, and the power of today’s influencer is their […]

Experiential and Digital

We’ve been busy this summer, out on the road with our client’s brands. Building positive brand time face to face with hordes of fans and prospects. Events have been carefully engineered to build awareness, and trial. But, as content marketers we believe it is digital, social and technology that has delivered the deepest opportunities and ultimately the greatest success.

Measuring Social Influence

As the social media landscape continues to evolve, brands are racing to grow and nurture their social channels. Most businesses understand the importance and effect of viral marketing campaigns, engaging social channels and an effective strategy. However there can be a misunderstanding of how the influence generated from these campaigns can be measured and used to enhance brand concepts and strategy.