We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening, real time ad tracking and all other forms of data nirvana. There shining out from our insight tools, dashboards and secure servers.
It’s exciting times in production for social video. We are in the eye of a marketing renaissance in which we have at our disposal a multitude of exciting platforms to display on, plus new AV technologies to play with and clients and creative teams willing to experiment with the message and story.
Social video is the talk of the town. Amongst the marketing fraternity.
Word of mouth marketing. As old as the hills but just as relevant today as it was when Queen Victoria and Pope Leo XIII were endorsing cocaine laced Mariani wine and prompting chatter amongst the hoi polloi of 19th century Europe.
So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer.