So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer.
Social video is the talk of the town. Amongst the marketing fraternity.
With Snapchat’s IPO coming up, we’re seeing lots of editorial questioning how a company that lost $515million last year can be worth a staggering $25billion. With this comes the usual questions about where and how they make money… Snapchat has a robust and sophisticated ad offering through its ‘Discover Platform.’ Since launching in 2015 it has […]
The worlds of content and SEO are inextricably linked. To ensure we remain at the sharp edge of all the latest search practices, techniques and processes we are delighted to announce the launch of an SEO partnership between Spinnaker and Emarketeers.
SEO is nothing without content. Content calls the shots. If words, images, video didn’t exist then there wouldn’t be much need for SEO.
As the social media landscape continues to evolve, brands are racing to grow and nurture their social channels. Most businesses understand the importance and effect of viral marketing campaigns, engaging social channels and an effective strategy. However there can be a misunderstanding of how the influence generated from these campaigns can be measured and used […]
It’s good to talk. To have conversations with your customers and your target audience. It’s revealing, engaging and it helps you do better business. It’s the message that we, at Spinnaker, put out and it is a belief that we apply to the way in which we do business with our own clients and prospects.
I wish to take this opportunity, this platform I have been kindly offered, to talk about football. A phrase I never thought I would utter. I’ve not chosen the music I feel so passionately about which has seen the light of day due to Kickstarter or social sharing in 2016. Nor the social media waves […]
Mums are more engaged than ever in online conversations…
Promoting positive online conversation. It’s our essence here at Spinnaker. It is what we live by. Human to human.