Content marketing

Working with Snapchat Geofilters

With Snapchat’s IPO coming up, we’re seeing lots of editorial questioning how a company that lost $515million last year can be worth a staggering $25billion. With this comes the usual questions about where and how they make money… Snapchat has a robust and sophisticated ad offering through its ‘Discover Platform.’ Since launching in 2015 it has […]

Measuring Social Influence

As the social media landscape continues to evolve, brands are racing to grow and nurture their social channels. Most businesses understand the importance and effect of viral marketing campaigns, engaging social channels and an effective strategy. However there can be a misunderstanding of how the influence generated from these campaigns can be measured and used […]

Time for some order…

It’s good to talk. To have conversations with your customers and your target audience. It’s revealing, engaging and it helps you do better business. It’s the message that we, at Spinnaker, put out and it is a belief that we apply to the way in which we do business with our own clients and prospects.

Foxes really make me cry…

I wish to take this opportunity, this platform I have been kindly offered, to talk about football. A phrase I never thought I would utter. I’ve not chosen the music I feel so passionately about which has seen the light of day due to Kickstarter or social sharing in 2016. Nor the social media waves […]