Word of mouth marketing. As old as the hills but just as relevant today as it was when Queen Victoria and Pope Leo XIII were endorsing cocaine laced Mariani wine and prompting chatter amongst the hoi polloi of 19th century Europe.
It’s exciting times in production for social video. We are in the eye of a marketing renaissance in which we have at our disposal a multitude of exciting platforms to display on, plus new AV technologies to play with and clients and creative teams willing to experiment with the message and story.
In 1913, the first ever movie trailer for a musical called The Pleasure Seekers was produced. Back then, trailers were, in fact, shown at the end of film screenings but were soon after moved to run before or sometimes even in the middle of films, as audiences tended to leave as soon as the main event was over. For decades, the only place to experience the latest trailers was the cinema. It was the age […]
We are proud to announce Spinnaker’s nomination for the 2017 Screen Awards. Our work on Edgar Wright’s box office hit Baby Driver has been included in the Online Campaign of the Year category. Learn more about the campaign below.
So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer.
