Word of mouth marketing. As old as the hills but just as relevant today as it was when Queen Victoria and Pope Leo XIII were endorsing cocaine laced Mariani wine and prompting chatter amongst the hoi polloi of 19th century Europe.
So many of the top football clubs have lost themselves in an era of swashbuckling displays of wealth and posturing. Their attempts to remain true to some form of identity are lacquered and smoothed over with veneer.
SEO is nothing without content. Content calls the shots. If words, images, video didn’t exist then there wouldn’t be much need for SEO.
We’ve been busy this summer, out on the road with our client’s brands. Building positive brand time face to face with hordes of fans and prospects. Events have been carefully engineered to build awareness, and trial. But, as content marketers we believe it is digital, social and technology that has delivered the deepest opportunities and ultimately the greatest success.
It’s good to talk. To have conversations with your customers and your target audience. It’s revealing, engaging and it helps you do better business. It’s the message that we, at Spinnaker, put out and it is a belief that we apply to the way in which we do business with our own clients and prospects.