It’s exciting times in production for social video. We are in the eye of a marketing renaissance in which we have at our disposal a multitude of exciting platforms to display on, plus new AV technologies to play with and clients and creative teams willing to experiment with the message and story.
The launch of Amazon Books in Seattle marks the next major trend in marketing and demonstrates how digital curation could modernise the high street through the application of online tactics in the offline world.
Following our recent appointment by Paramount, we’ve created an interactive experience in a YouTube masthead for the release of Mission Impossible: Rogue Nation. It features a nearly ‘impossible mission’, based on an incredible aerial stunt performed in the film by Tom Cruise, in which you are thrown into the action directly from the same scene in the trailer.
Dwindling attention as well as a rise in competition for eyeballs have meant that the impact of traditional advertising is on the decline. There are signs that the movie theatre is becoming the next robbers’ den as adverts spill over from the trailers to become the feature film itself.
Top tips for maximum video impact. In 1979, video stood accused of killing the radio star and more than 35 years later, it continues its reign. If a picture paints 1,000 words, video is a quick and punchy way to create an impact but it’s important to get it right. We’ve pulled together our top tips to ensure that your video won’t go straight to the cutting room floor.