Social video is the talk of the town. Amongst the marketing fraternity.
About 8 months ago I fell into a payment trap that millions of UK consumers are probably familiar with; getting an Amazon Prime trial on a delivery, and failing to cancel it. Fast forward to now and I’m absolutely hooked on the service. I’ve watched Vikings, Transparent, The Walking Dead, Fear the Walking Dead. I’ve still got to finish Mr Robot and American Gods and there is no way I’m quitting the service now. Compounding […]
With Snapchat’s IPO coming up, we’re seeing lots of editorial questioning how a company that lost $515million last year can be worth a staggering $25billion. With this comes the usual questions about where and how they make money… Snapchat has a robust and sophisticated ad offering through its ‘Discover Platform.’ Since launching in 2015 it has captured the attention of media owners and reaches the consumers in a “native” way which isn’t irritating or pushy, it’s […]
It’s the 9th big Christmas ad for the retailer, but once again John Lewis’ Christmas ad has set tongues wagging. Its Man on the Moon campaign might be one small step for man, but one giant leap for digital.